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The struggle is real if you are a gamer’s parent.
The precious little angel who once loved tummy tickles and Dora the Explorer has somehow morphed into a screeching, headphoned creature in a Fortnite t-shirt who seems to think a diet of Beastabless and Prime is crucial to becoming OP (that’s ‘Over Powered’ in gamer talk, and appears to be the equivalent of being promoted to the C-suite at your company).
If this sounds familiar, you know that getting #Chainsaw556 (“This is who I am now!”) to eat a healthy meal is as impossible as the proportions of the family dog in that once-upon-a-time crayon drawing still on the fridge. Many a delicious meal has gone cold as the familiar “I just need one more minute” echoes down the passageway from the dark and dank-smelling cave with the weird manga poster on the door.
I might be embellishing a bit, but if your kid is ‘all-in’ on becoming a famous YouTube gamer one day, this is what you see the future as. Fortunately, we still have a bit of ‘conservative family values’ in good old South Africa, and regardless of whether #Chainsaw556 rules the servers on Roblox, dinnertime is just a flip of the ‘plugs’ trip away – I also enjoy the outraged wailing that follows two seconds later. I’m a parent, we get our kicks wherever we can get them.
Japan, however, seems to have given up on the fight to get gamers to sit down to a healthy meal.
In Japan, instant ramen has long been the go-to for people who need to get something to eat, but also need to get back to whatever video game they’re right in the middle of playing ASAP. Instant ramen keeps for a long time so it’s easy to keep a stock of it on hand and save yourself a trip to the store to pick something up, and since all you have to do is pour hot water in and let the noodles cook for three minutes, it’s way faster to prepare than just about anything else.
The problem is that noodles often require two hands to eat, and this is where Boost Noodles enters the game.
[image:gamebusinessjp]
To help keep those gamer senses tingling, each pack of Boost Noodle also contains 35 milligrams of caffeine, and the pouch is free-standing, just in case you need to quickly set it down to get both hands back on your controls.
The target audience is male gamers in their 20s and 30s who enjoy online competitive games, and the “BOOST” in the product name conveys the idea of ”holding the pouch in one hand and “pushing up” the contents before eating,” and “boosting your mood with the caffeine it contains.”
Boost Noodle can be stored at room temperature for up to 90 days and seems to require no cooking or heating whatsoever. Inside the pouch are noodles, cha shu pork, menma (fermented bamboo shoots), and mixed tonkatsu (pork stock/seafood broth).
The noodles themselves are also special, as they’re made out of konnyaku, a wiggly gelatin that doesn’t get soggy, and the broth is a semi-gelatin too. Sounds delicious.
Actually no, it sounds disgusting. The idea resembles the fruit puree sachets #Chainsaw556 used to love on our outings to the park. Back in the good old days. Regardless, it would be best if you don’t share the invention of this new culinary treat with our kids. They talk online, and just now word gets back to my kid.
[source:soranews]